“Possibilities” KitchenAid Countertop Oven Launch

KitchenAid was launching their new Digital Countertop Oven and needed to inspire makers with all the possibilities this little powerhouse could offer. But first, we had to overcome the perception of countertop ovens as personal-pizza-burning dorm-room dust-gatherers. We used elevated sheet pan dishes to get makers thinking about the countertop oven as a tool for inspiration, not just practicality.